rEBRANDING DAVID'S TEA
rEBRANDING DAVID'S TEA
wEBSITE DESIGN/ LAYOUT CREATION
1
Rebranded the company David's Tea. Conducted user research to determine problem statements and adjust the user interface. Completely redesigned the layout and user flow of websites main pages using Figma. Added different components to website that enhance user experience in finding and buying the tea they are looking for. Sketched wire-frames and wire-flows for new features and pages to help the user reach their goals. Created multiple new pages that aid the user in navigating through website.
SWITCH ABSTRACT FILM
Switch Abstract Film
5 minute short film
2
Crafted a captivating 5-minute abstract film that explores the theme of movement through dynamic visual effects like animation, color grading, and split screens. Embracing key film principles, the project aimed to evoke a sensory experience for viewers. As the sound designer, I created 50 original sounds to seamlessly integrate with the visuals, bringing the film to life. Acquiring skills such as audio production, and precise implementation of auditory effects, I designed sounds such as glitching effects and footsteps to accurately match the visual queues on the film. The careful synchronization of visual and auditory elements resulted in a multisensory cinematic journey, pushing the boundaries of traditional storytelling.
Company Feature
company feature
USER RESEARCH, UX/UI DESIGN, PARTNERSHIP
3
Contacted and assisted a Food bank organization in my area and conducted many interviews, work sessions, and physical volunteering to better understand the struggles and improvements required for the food bank service to grow. After conducting user research and working with company CEO, developed 2 new features for company website using Figma to help assist users efficiently sign-up for food hampers, and also help company staff efficiently organize client information
GroundLINK app
GroundLink app
User research, ad creation, prototyping
4
Designed and developed a mobile application from scratch in Figma for users struggling to find playing fields for sports and games. Conducted user research and formulated detailed user personas to find pain points and create countless wireframes, weekly presentations, advertisements, style guides, and a fully functional application with all features.
spotify feature creation
spotify feature creation
FEATURE IDEATION AND DEVELOPMENT
Designing and prototyping a new feature for Spotify from scratch entails a user-centered approach using Figma and user research. Beginning with problem identification and user research, the process involves creating user personas, ideation, high-fidelity wireframing, and interactive prototyping in Figma. Created a feature for comment sections, timestamps, and playlist links.